Light

This is the animatic and final animation for the Light animation. This shows how the animatic represents what is happening in the final but is not a finished and polished piece and has less movement in it. This is done as it is cost effective. These examples also show how an animation changes, more animatics would be produced to show these changes as they are requested by whoever is commissioning the animation, until a final animatic is agreed on to take to animation for final. Again this cuts the cost of producing final animation when changes may be made, it saves time as well as money.

Gorillaz Animatic

http://www.youtube.com/watch?v=xJmCWeyRlpo
Unfortunately the embed utility is disabled for the above video. However it is an animatic for the Gorillaz song Dare. This shows how an animatic is used to pitch an animation, without going to the cost of producing the animation before it possibly being turned down - which would be a loss. The animatic is simple but shows more movement then a story board, it is also set to the sound track used for the animation. This gives the viewer an idea of what the animation will look and move like. This animatic also introduces some colour, showing the night club like lights again giving the feel of the animation to the viewer. Animatics are supposed to be fairly cheap to produce as the animation is not necessarily going to be commissioned at this stage and fully animating would cost too much for the risk of a loss.