Joggler Ad

This is the recent 02 Joggler Ad on TV. I love the cut out effect of the characters in it and the different textures etc used on them to build up the character (like wrapping paper, wool etc) making them look like a child has made them - the kind of thing that would be found on the fridge door. I like the style generally and I am thinking about possibly building it into my animation although the idea would need more development. I also like the lighting in this advert - the way that it creates defined shadows behind the characters, giving more of a 3D feel to the advert.

As a sideline I also think that the picture frame TV screens that o2 have in their stores at the minute are awesome. They look really cool and make great interior design. With the right decoration it would look really good in a living room. I'll try find a picture to upload.