Gorillaz Animatic

http://www.youtube.com/watch?v=xJmCWeyRlpo
Unfortunately the embed utility is disabled for the above video. However it is an animatic for the Gorillaz song Dare. This shows how an animatic is used to pitch an animation, without going to the cost of producing the animation before it possibly being turned down - which would be a loss. The animatic is simple but shows more movement then a story board, it is also set to the sound track used for the animation. This gives the viewer an idea of what the animation will look and move like. This animatic also introduces some colour, showing the night club like lights again giving the feel of the animation to the viewer. Animatics are supposed to be fairly cheap to produce as the animation is not necessarily going to be commissioned at this stage and fully animating would cost too much for the risk of a loss.